Mercedes me HK 升级版，香港/室内设计

受到梅赛德斯 • 奔驰的委托，anySCALE对其位于香港皇后大道中的Mercedes Me旗舰店进行全面改造及升级设计。从早餐、午餐、下午茶、晚餐直到夜间酒吧，Mercedes Me品牌生活方式店为其顾客提供覆盖全天的餐饮选择及体验。

 

Entrusted by Mercedes Benz, anyscale carried out a comprehensive renovation and upgrading design of its Mercedes me flagship store in Queen's Road Central, Hong Kong. From breakfast, lunch, afternoon tea, dinner to night bar, Mercedes me brand lifestyle store provides its customers with dining choices and experiences covering the whole day.

 

临街的店铺入口处精心打造了一个车库风格且活力四射的展厅，覆盖了品牌从经典到前卫的概念延伸思路，并对最新的车型进行了多样化的呈现，令观众沉浸于品牌漫长的发展轨迹中，激发了想象力，也让大家在震撼中不断地超越自己的预期。

 

A garage style and dynamic exhibition hall has been elaborately built at the entrance of the shops on the street, covering the concept extension ideas of the brand from classic to avant-garde, and presenting the latest models in a variety of ways, immersing the audience in the long development track of the brand, stimulating imagination, and making people constantly surpass their expectations in shock.

 

 

 

在原本独具香港特质的设计元素基础上，anySCALE团队也将之前在北京及上海开发的Mercedes me的室内设计语言在此次香港店铺的设计中进行了延续及提升。

 

Originally designed with a unique Hong Kong flair, the anySCALE team upgraded the Mercedes Me Hong Kong store appearance by using the design vocabulary previously developed for the Mercedes Me retail branches in Beijing and Shanghai on the mainland.

 

 

 

 

 

 

 

项目信息

项目名称：Mercedes me HK Upgrade

设计团队：KarinHepp、ManTsengLui、EricaBorsa

文章分类：室内设计-展示展览

设计公司：anySCALE 任督设计

项目地址：香港皇后大道

项目规模：360 平方米

项目年份：2019年

摄影师：CreatAR

 

Project information

Project Name: Mercedes me HK Upgrade

Design team: KarinHepp、ManTsengLui、EricaBorsa

Article category: Interior Design - Exhibition

Design company: anyscale Design Supervisor

Project address: Queen's road, Hong Kong

Project scale: 360 square meters

Project year: 2019

Photographer: CreatAR