文山市光大广场，文山/建筑

2023-04-18 16:47:49建筑设计综合商业规划设计现代风格

项目标签

项目名称

文山市光大广场

设计公司

中外建华诚工程技术集团有限公司

文章分类

建筑设计-综合商业

项目地址

云南省文山市

光大广场位于文山州文山市东风路（原老百货大楼-小而全-原州委），规划四万平米的时尚休闲步行街，五万平米的光大商业中心、五万平米5A级写字楼魅力铂金酒店、具有居住品质的国际时尚华宅。

Everbright Plaza is located in Dongfeng Road, Wenshan City, Wenshan Prefecture (the former old department store - small and all - the former prefectural party committee). It is planned to build a 40000 square meters fashionable leisure pedestrian street, 50000 square meters Everbright Commercial Center, 50000 square meters of 5A grade office buildings, attractive platinum hotels, and international fashionable mansions with living quality.

工程概况：

该项目总建筑面积240000平方米，地下建筑面积52000平方米，用地面积41000平方米，容积率4.5，建筑密度51%，建筑层数4-27层。

Project Overview:

The total construction area of the project is 240000 square meters, the underground structure area is 52000 square meters, the land area is 41000 square meters, the floor area ratio is 4.5, the building density is 51%, and the number of floors is 4-27.

文山光大广场开发项目位于云南省文山市东风西路，为文山商业核心区，根据地块划分为2，3两个组团。项目功能包括四星级酒店、5A级写字楼、大体量商场，影院、沃尔玛超市、立体商业天街、高层住宅等，另外还需考虑楚图南故居的恢复重建及和它的结合。结合该地段的朝向、地形、商业形态及城市空间布局特点。

The development project of Wenshan Guangda Plaza is located on Dongfeng West Road in Wenshan City, Yunnan Province. It is the core commercial area of Wenshan and is divided into two clusters based on the plot: 2 and 3. The project functions include four-star hotel, 5A grade office building, large shopping malls, cinemas, Wal Mart supermarkets, three-dimensional commercial street, high-rise residential buildings, etc. In addition, the restoration and reconstruction of Chutunan's former residence and its combination need to be considered. Combining the orientation, terrain, commercial form, and urban spatial layout characteristics of the area.

设计理念：

1、将主要的商业面临东风路布局，使东风路的商业氛围得到最大化的发挥、延续和提升。

2、公寓及酒店沿东风路布局且主体部分直接落地，使东风路沿线获得高低错落的城市空间形态，将电影厅设于三组团百货商场顶部并沿东风路展开，增加商业氛围。

3、沃尔玛设于二组团地下一层并与三组团购物中心有良好联系，并充分利用地下空间。

4、二、三组团之间的城市道路设计为下部联通的立交关系，在桥面下进行一个开放城市广场，使二、三组团之间获得更好联系和互动。

5、二组团结合内街将楚图南故居有机结合，形成收放有序的城市开放空间，并结合地形特点形成多层次的主体街铺，丰富了城市购物空间环境。

6、在二、三组团之间，建筑做一定的红线退让，形成开放式的城市广场。

7、特别强调的是，本项目商业步行街独特的三首层创新设计，三首层概念的提出，是根据项目用地本身的天然坡度，让东风路、南正街、上条街，这三条城市道路，分别直接连通了步行天街的一层、二层和三层。那么对于每一层街道铺来说，都是铺铺临街的首层商铺，能第一时间聚集人潮和人气。

Design concept:

1. The main businesses will face the layout of Dongfeng Road, so that the business atmosphere of Dongfeng Road can be maximized, continued and improved.

2. Apartments and hotels are arranged along Dongfeng Road and the main part is directly landed, so that the urban space along Dongfeng Road can be arranged at random. The movie hall is located on the top of the three group department stores and spread along Dongfeng Road, increasing the commercial atmosphere.

3. Wal Mart is located on the basement of Group 2 and has good contact with Group 3 shopping centers, and makes full use of underground space.

4. The urban road design between the second and third clusters is an interchange relationship with lower connectivity, and an open urban square is constructed under the bridge deck to facilitate better communication and interaction between the second and third clusters.

5. The combination of the two clusters and the inner streets organically combines the former residence of Chutunan to form an orderly urban open space, and combines the terrain characteristics to form multi-level main street shops, enriching the urban shopping space environment.

6. Between the second and third clusters, certain red line concessions are made in the buildings to form an open urban square.

7. It is particularly emphasized that the unique innovative design of the three first floors of the commercial pedestrian street in this project and the proposal of the concept of the three first floors are based on the natural slope of the project land itself, so that Dongfeng Road, Nanzheng Street and Shangtiao Street, the three urban roads, directly connect the first floor, the second floor and the third floor of the pedestrian street. So for each layer of street shops, they are the first layer of shops facing the street, which can quickly gather crowds and popularity.

项目所处东风路段，在百年来一直是文山的商业、文化、社会活动中心，小而全便因其街小而样样齐全而得名。百年来一直是文山商业的领头羊，经过多年的优化、这里现在已经具备了现代都市购物中心的条件，购物环境优雅，购物品种齐全，周边配套完善，交通四通八达。现在加上我们项目开发后的融入，旧城改造后的道路规划更加完善了这一区域的物业和配套。光大广场建成后，将会是文山最具商气、人气、居住环境最佳的城市综合体。

The Dongfeng section where the project is located has been the commercial, cultural and social activity center of Wenshan for a hundred years, and it is named for its small street and complete variety. For a hundred years, it has been a leading commercial center in Wenshan. After years of optimization, this place now has the conditions of a modern urban shopping center, with an elegant shopping environment, complete shopping varieties, complete surrounding facilities, and convenient transportation. Now, with the integration of our project development, the road planning after the renovation of the old city has further improved the property and supporting facilities in this area. After the completion of Everbright Plaza, it will be the most commercial, popular, and livable urban complex in Wenshan.

光大大广场规划四万平米的时尚休闲步行街，五万平米的光大商业中心、五万平米5A级写字楼魅力铂金酒店、具有居住品质的国际时尚华宅。时尚休闲步行街采用首创三首层设计，分别是上条步行街、南正步行街、东风步行街，街道规划合理商业业态全面，消费人群锁定全面，同时国际零售巨头沃尔玛强势入驻，这里潜伏着巨大的商机；光大商业中心采用国际化现代化的购物中西设计，开创文山购物新时代，横店院线、家有宝贝、昆百大珠宝等几大国际知名品牌入驻的同时还有国内外知名商家联手入驻；5A级写字楼革新了文山传统的商务综合楼，与国际同步繁荣商务配套引领现代商务巅峰；魅力铂金酒店拥有超大的标准房、宴会厅、多功能厅、遵循定制化的规划和设计理念大幅提升整个区域的商业档次；国际时尚华宅采用多元化的国际建筑设计百变空间与美感，让你在城市的繁华和喧嚣中享受自然人居的生活。

Everbright Plaza plans a 40000 square meter fashionable leisure pedestrian street, a 50000 square meter Everbright Commercial Center, a 50000 square meter 5A level office building, a charming platinum hotel, and an international fashionable mansion with living quality. The fashion leisure pedestrian street adopts the first three first floor design, namely Shangtiao Pedestrian Street, Nanzheng Pedestrian Street and Dongfeng Pedestrian Street. The street planning is reasonable and the business types are comprehensive, and the consumer population is fully targeted. At the same time, Wal Mart, an international retail giant, has a strong presence, and there are huge business opportunities lurking here; The Everbright Commercial Center adopts an international and modern shopping design from both Chinese and Western perspectives, ushering in a new era of Wenshan shopping. Several internationally renowned brands such as Hengdian Cinema, Home Treasure, and Kunbaida Jewelry have joined forces, as well as well-known domestic and foreign merchants; The 5A level office building has innovated the traditional business complex in Wenshan, leading the peak of modern business with international prosperity and supporting facilities; The Charming Platinum Hotel has a large standard room, banquet hall, and multifunctional hall, and follows customized planning and design concepts to significantly enhance the commercial level of the entire region; The international fashionable mansion adopts a diverse international architectural design with versatile spaces and aesthetics, allowing you to enjoy a natural living experience amidst the bustling and bustling city.